Pure & Potent Marketing

A creative marketing studio that blends strategy,
design and messaging into powerful formulas that
help nonprofits, institutions and associations grow.

Creative thinking. A tonic for your organization.

Hand-crafted solutions that refresh and invigorate.

At Fresh Tonic, we approach your marketing authentically. Our aim is to identify the true essence of your organization. The pure one. The unique alchemy that no one else has. We then hand-craft solutions to bring that essence to life using the right messaging and tactics.

The end result? You stand apart — you stand for what’s true to your mission. You engage with your audiences and stakeholders in ways that are meaningful to them — connecting with them on topics they care about, in ways that draw them in, earn their trust and keep them close.

Fresh Tonic helps organizations connect with their audiences. We use creativity and strategy to convey the right message to the right people to make an honest impact.

Maybe your brand is simply feeling lethargic. Maybe it’s got a more chronic condition. In any case, our aim is first listen to you, then to prescribe a marketing solution that leverages the right mix of creative communications to breathe new life into your organization.

Why You Matter.

Your true essence. Your unique DNA. What sets you apart.

Identifying what distinguishes you as a business can be surprisingly elusive. At Fresh Tonic, our aim is to elucidate your core essence—what characteristics are supremely authentic and memorable about your business.

Think of it as business therapy. You talk. We listen. We ask good (and some hard) questions along the way.

The outcome is a powerful brand position that’s two things: authentic (to who you really are) and relevant (to your core audiences). This position is what will power the rest of your marketing efforts moving forward. Authentically, powerfully, purely.

This Phase Can Include:
  • Research
  • Discovery
  • Messaging
  • Brand Architecture
  • Brand Identity
  • Logo
  • Tagline

Relevant content. Meaningful delivery.

How do we reach the right people? How do we ensure we’re delivering the right message in the right ways?

Fresh Tonic works closely with our clients to identify the right content strategy and media mix to reach our key audiences. We leverage research and insights to fuel our strategic planning.

Learn more about our process.

This Phase Can Include:
  • Engagement Strategy
  • Information Architecture
  • Wireframing
  • Content Strategy

Web design and development

We typically start with the web, as that’s the first place people will try and find you. It’s your storefront and your library, housing all your information from top-level summaries to granular details.

Fresh Tonic marries strategy, creativity and innovation to craft memorable online destinations. We deliver clear, responsive designs that leverage modular architecture, making it easy to evolve and morph content over time.

Best of all, each solution is hand-crafted. We leverage pure and honest ingredients to convey a truly individual solution for each of our clients.

(Do you love our logo as much as we do? Fresh Tonic’s identity expert can design a potent logo for your brand. Ask us how.)

This Phase Can Include:
  • Web design
  • Web development
  • Microsite design and development
  • Content Management Systems

Take revenge on “same-old” business rhetoric.

Today is an awesome time to market. There are so many powerful tactics to leverage to help keep your message fresh and relevant.

At Fresh Tonic, we truly believe that content is your success agent. Armed with a strategic roadmap and ongoing data analysis, keeping a steady hum of awareness through multiple channels is what delivers results. Its what reels your audiences in, and keeps them hooked.

We offer both the strategic planning and the ongoing content development services needed to keep your audiences informed.

This Phase Can Include:
  • Content Strategy/Roadmap
  • Content Development/Writing
  • Infographics/Visual Design
  • Email Marketing
  • Social Media Integration
  • Search Engine Visibility
  • Advertising
  • Event Marketing

Messaging in print

For face-to-face interactions, you need to be ready. Printed applications are powerful (and necessary) marketing tools to help deliver your message, and to help keep your brand top-of-mind moving forward.

This Phase Can Include:
  • Business Collateral
  • Brochures
  • Print Advertising
  • Event Signage

Fresh Tonic works alongside mission-driven organizations, associations and non-profits to help them connect with their core audiences.

Our experience working with the Kennedy Center, the American Institutes for Research, the American Medical Student Association and many other educational institutions and nonprofits has paved the way for Fresh Tonic to deliver effective marketing communications that bring impact.

Think of us as your business therapists. You bring us your dreams and your challenges. Where you’ve been, where you’d like to go. We ask questions. We listen. Then we get to work.

Through an iterative process, we collaboratively assemble your new marketing position. One that is pure, meaningful and relevant. One that will engage your audiences. One that will drive on your business goals.

Each client program is approached individually–some clients already have searched their souls. Some are looking to promote a particular product within an established brand. Some are looking for the whole enchilada. We’ll customize the right plan for you based on needs and budget.

Collaborative Methodology

Business Goal Prioritization
Target Audience Definition
Competitive Analysis
Brand Architecture

Project Plan
Insight Gathering
Engagement Strategy

Brand Materials
Website Content
Brand Standards

Content Marketing
Branded Social Content
Press Releases

Ongoing Results Analysis
Recommendations for Improved Visibility

Want to learn more? We’d love to hear from you.

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Fresh Tonic Marketing
Annapolis, MD

Let’s Connect!