Summit had grown from a small consultancy to an international software provider. In an industry typically dominated by corporate monoliths, Summit’s position needed to stand apart. It needed to convey the brand’s innovative spirit yet also assure large-scale organizations of its ability to deliver high-stakes testing products. Trust was key. With Holly at the helm, Fresh Tonic transformed the brand with a new identity, website and international engagement strategy.

The result? Its lead generation pipeline tripled within a year.