Pure & Potent Marketing

About Holly Moring

I’ve enjoyed a love affair with marketing and technology since 1993, when I accepted a job with Wired. This was during the magazine’s launch and the explosive first four years. Netscape was the browser and email was a new tool. And we sold the very first ad banner ever!

At Fallon Worldwide, I spent seven years defining, building and launching large-scale, integrated, global marketing campaigns. My clients were Holiday Inn, Georgia Pacific, Timberland and Mindspring, to name a few. As a Project Manager, creative process became my study. I learned how planning and process are the key to happy brands with successful global reach.

Moving to Maryland, I settled in at Planit where I worked alongside Johns Hopkins, Georgetown University, the Kennedy Center and the Walters Art Museum to build powerful, integrated programs. I served as strategic planner, brand steward and oversaw creative and program management.

I exited the agency world to be a “client”, serving Director of Marketing and Communications for a Summit Global Testing, a rapidly-growing testing and assessment provider. As their brand ambassador, I was responsible for all brand management, writing, messaging, strategy and implementation across multiple channels and continents. I led a brand overhaul, with all the trimmings that come with a new message and identity.

At Fresh Tonic, I’ve delighted in partnering with educators, innovators and technologists to bring their strategic visions to life through marketing and communications.

Here’s to 2015, the future looks bright.