Pure & Potent Marketing

American Institutes for Research

AIR is a venerable, internationally renowned organization with a strong educational arm that works with states across the country. This division has been gaining momentum, earning more and more of the nation’s marketshare with their research-based programs and solutions.

As technologists, educators and researchers, the organization looked to Fresh Tonic to help recalibrate their messaging to better reflect their body of work, vision and momentum.

Services Provided:
  • Brand discovery
  • Competitive audit
  • Brand architecture
  • Messaging
  • Website content
  • Brochures
  • Ads